How to import companies that recently raised funding from Crunchbase into HubSpot

Why track recently funded companies?

Reps spend 2-3 hours per week manually searching Crunchbase, TechCrunch, and LinkedIn for companies that recently raised funding. By the time they find a relevant round, build a list, and enter it into HubSpot, the company has already been contacted by a dozen other vendors. The window on funding signals is 7-14 days — after that, the buying frenzy settles and response rates drop by 40-60%.

Automating this workflow means every Series A+ round that matches your ICP shows up in HubSpot within hours of the announcement, with funding details already attached. Your reps reach out first, not last.

How it works

Every approach follows the same pattern:

1. Search Crunchbase for recent funding rounds — query the Crunchbase API for companies that raised a Series A or later in the last 30 days, filtered by industry, geography, and employee count
2. Filter by ICP criteria — match against your ideal customer profile to avoid importing irrelevant companies (e.g., wrong industry, too small, wrong region)
3. Deduplicate against HubSpot — search HubSpot by domain to check if each company already exists, preventing duplicate records
4. Create HubSpot company records — import matching companies with funding details (round type, amount raised, investors) as custom properties

Which approach should I use?

• n8n — best for recurring weekly imports with visual workflow control. Schedule Trigger runs the search automatically, HTTP Request nodes handle both APIs, and a Code node filters by ICP. Self-hosted n8n is free with unlimited executions. Requires setting up HTTP authentication for both Crunchbase and HubSpot APIs.
• Make — best for non-technical users who want a visual builder without self-hosting. The Scheduler module triggers weekly, and HTTP modules handle API calls. The Iterator + Filter pattern makes ICP matching intuitive. Starts at $10.59/mo.
• Code + Cron — best for maximum flexibility and zero ongoing cost. A Python script handles the full pipeline with fine-grained control over filtering, deduplication, and error handling. Runs on a cron schedule wherever you host it.
• Claude Code — best for on-demand or exploratory use. Tell the agent "find companies that raised Series B+ in healthtech this month" and it searches Crunchbase, filters by your criteria, and imports to HubSpot conversationally. No scheduling setup needed.

What you'll need

Choose your approach

Select an approach below to see the full step-by-step guide.