Send a Slack alert when a HubSpot deal changes stage using Zapier

Prerequisites

Step 1: Set up the HubSpot trigger

Create a new Zap. Choose HubSpot as the trigger:

• Trigger event: Updated Deal Stage
• Pipeline: Select your pipeline (e.g., "Sales Pipeline")
• Stage: Leave blank to trigger on ANY stage change, or select a specific stage

Step 2: Configure additional properties

In the trigger setup, under Additional Properties to Retrieve, add:

• dealname
• amount
• dealstage
• hubspot_owner_id

Without this, you'll only get the deal ID in your Slack message.

Step 3: Send Slack notification

Add a Slack action:

• Action event: Send Channel Message
• Channel: #sales-pipeline
• Message Text:

🔄 *Deal Stage Changed*
*{{dealname}}* moved to *{{dealstage}}*
Amount: ${{amount}}
<https://app.hubspot.com/contacts/YOUR_PORTAL_ID/deal/{{hs_object_id}}|View in HubSpot>

Step 4: Test and publish

1. Click Test on each step
2. Verify the Slack message contains the right deal info
3. Turn the Zap On

Limitations

• Stage names: Zapier's trigger returns the stage label (not just the ID), so you don't need a separate pipeline lookup — unlike the n8n and code approaches.
• Polling delay: 1-15 minutes depending on plan. Not truly instant.
• No filtering: The Free plan doesn't support Filter steps. To trigger only on specific stages, select the stage in the trigger config (but you'll need a separate Zap per stage).

Cost

• Free plan: Works for a simple 2-step Zap (trigger + Slack). 100 tasks/month.
• Professional plan: $29.99/mo if you need filters, formatting, or faster polling.