How to automatically enrich new HubSpot contacts with Apollo

Why enrich contacts automatically?

When a new lead enters HubSpot — from a form, import, or integration — you typically get a name and email. That's not enough for routing, scoring, or personalization. Reps waste time manually looking up prospects on LinkedIn.

Automatic enrichment with Apollo fills in the gaps the moment a contact is created:

• Job title, seniority level, and department
• Company name, size, revenue, and industry
• LinkedIn profile URL and phone number
• Verified work email (if the original is a personal address)

What you'll need

How it works

1. A new contact is created in HubSpot (from any source)
2. The automation triggers and sends the contact's email to Apollo's People Enrichment API
3. Apollo returns firmographic and demographic data
4. The automation writes the enriched fields back to HubSpot contact properties

Choose your approach

Select an approach below to see the full step-by-step guide.