intermediate1 hour1 min read
How to send a weekly Slack report on HubSpot sequence performance
Track open rates, reply rates, and meeting booking rates across your HubSpot sales sequences and post a weekly performance summary to Slack.
Why report on sequence performance?
Your outbound sequences are a core revenue driver. But most teams only check performance when something feels off — by then, a bad sequence has been running for weeks. A weekly Slack report surfaces underperforming sequences early so you can iterate faster.
What you'll need
Prerequisites
- HubSpot Sales Hub Professional or Enterprise (for sequences API access)
- HubSpot API access with sequences scopes
- Slack workspace with bot access
- At least one active sequence in HubSpot
Choose your approach
Select an approach below to see the full step-by-step guide.
Code + Cron
mediumPython script to pull sequence analytics and post summary to Slack
Cost: $0View guide
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Frequently Asked Questions
Yes. The Sequences API (v3) lets you list sequences, get enrollment data, and view step-level analytics. You need a Sales Hub Professional or Enterprise license for sequence access.
Open rate, reply rate, and meeting booked rate are the big three. Also track bounce rate (data quality signal) and unsubscribe rate (messaging quality signal).
Need help implementing this?
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